Cameron’s ego-boost on Facebook is a costly mistake

Vox Political

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Someone should have told David Cameron: If you have to pay for some things, they’re not worth having.

It seems an Eton education isn’t as useful as we’re always being told.

In a desperate bid to make the Conservative leader seem more popular than he really is, the Tories have paid around £7,500 (according to The Independent) on adverts to get more fans on Cameron’s Facebook page.

There has been an increase in the number of fans – they’ve more than doubled to 128,000 – but commentators have questioned the value of the exercise, pointing out that Ed Miliband is the least popular main party leader on Facebook but Labour has led all recent election opinion polls.

The Tories said the strategy was “above board”, pointing out that such campaigns are commonly used by American presidential candidates (another indication of the Conservative love of all things American, even when they are costly…

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