Are you striving hard enough? The nudge unit is watching you.
A study released by the DWP today shows that tens of thousands of Tax Credits claimants – some of them with full time jobs – have received letters and texts encouraging them to contact government busy-bodies for advice on how to increase their earnings by finding a new job or gaining promotion.
This startling fact is contained in an evaluation of the ‘In-work progression advice trial’ quietly carried out in 2014. This pilot scheme, run by the DWP in conjunction with the shadowy Nudge Unit, involved 75,000 Tax Credit claimants receiving a letter encouraging them to contact the National Careers Service for advice on how to progress in work. Around half of participants also recieved a text message.
Claimants were chosen largely at random from those earning a monthly income of £330–£960, so those working full-time at the then…
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